Instagram POWER: Build Your Brand and Reach More Customers with the Power of Pictures by JASON G. MILES

Author:JASON G. MILES
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2014-04-28T16:00:00+00:00

The First-Impression Test

Each of the visible and invisible elements adds strength to your brand. You could go to market without all of them put together, but the more these elements are well refined, the stronger your brand is going to be. When prospective customers stumble across your business or product, you want to make as strong an impression as you can. You want them to immediately see you as interesting, polished, easy to understand, and professional. Think back to a time when you stumbled across a new brand that really impressed you. Think about the attributes and elements that got you excited. Chances are, they were well put together.

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